WOOLN: Not your Grandma’s Knits


Wooln brings together two of the best things in the world: chunky knits and happy grandmas. Their gorgeous accessories are lovingly hand-knit by a talented NY senior, using luxurious yarn. The combination is stylish and cozy, modern and traditional, 100% awesome. These are knits made by grandma you want to flaunt.



Margaux Rousseau and Faustine Badrichani launched Wooln with the goal of creating a product that would “benefit of society at large: we welcome retirees back into the active workforce, value forgotten talents, and foster intergenerational exchanges. We also promote a new way of shopping, making the act of buying a more personal and considered experience.


The current collection features the work of nine knitters. Each accessory comes with a tag that lets you know who made your knit, and you can learn more about her on their website. For example, Charmaine lives in Harlem. She began knitting at the tender age of 4, after finding some diagrams on the subject in the World Book Encyclopedia. Knitting is not her only talent – she also creates sugar flowers for cakes, likes to make her own clothes, and enjoys oil painting.

They don’t skimp when it comes to the yarns. Wooln uses carefully sourced alpaca, cashmere and merino to create pieces that feel luxurious and will last forever. I have my eye on this ‘Netflix Addict’ beanie.



Wooln is not just handmade with love… it’s handmade with love, in style, by grandma. Head over to wooln.com to shop the collection, or find them in person at Brooklyn Holiday Bazaar on Nov 26 + 27.