Recap: Babyccino’s ShopUp

Wish all my Monday mornings started like this — coffee & croissants at 501 Union, followed by a showcase of handpicked kids indie brands from around the world. Babyccino’s ShopUp brought together an impressive lineup of talent at their latest event. Here are some of the highlights of my visit!


It was great to see Natti Natti right when I walked into the venue. Their gorgeous textiles for little ones are high up on my list for the holidays. I took home their new Stories coloring banner — can’t wait to see how my older kiddo makes it his own.


MUNY, another one of my local favorites, was right around the corner. Samara Mahendru’s clothing line for kids and women gets better every season. I’m so excited that she’ll be at Brooklyn Holiday Bazaar again this year!



I stumbled upon SHirin NYC, a local brand of dreamy tees for girls & women. Share my obsession with foil? Gotta check them out.


Norman & Jules is one of Brooklyn’s best toy shops, and their selection for the ShopUp didn’t disappoint. Those little suitcases are a must for traveling dolls and stuffed animals everywhere.


I had been swooning over BabaĆ ‘s knits online, but seeing them in person was a whole other level of coveting. They are beautifully made, colorful, chunky. They feel kind of like if your incredibly skilled grandma had made them with wool from her flock of sheep.


NJ shop Murray & Finn was a gem of a find. Founder Erica Finnan curates beautiful maternity wear, kids clothing and toys, available both online and at their Summit brick & mortar.


Well done, Babyccino crew! Their next edition is in London, Dec 4th & 5th. Wish I could be there!