Recap: Playtime New York 2014

Playtime gets better every year. This international children’s trade show features unique, independent brands from all over the world. It’s a bit odd and almost defiant that the New York edition takes place directly across from the NYSE. Hello, Wall Street, I’m here for a cuteness overload.


Berlin-based Noé & Zoë stopped me on my tracks – loved the bold graphic prints and the über-comfiness of their clothes.

Loved seeing Odette Williams – for a long time I’ve wished her tees came in my size. Her line of aprons for little ones is adorable – perfect gift for a budding chef!

All the way from New Zealand, Solvej is a super cool line of swings for babies and big kids. Beautiful design, sustainably made with wood from fast-growing local trees, green packaging and best of all fun for all ages – loved this brand so much.

It was so great to see our good friend Indira Villalobos of Snuggly Ugly! Lots of gorgeous new goods that will be coming to the shop soon. The new hipster mostritos are just too cool for words! Besides their signature reclaimed cashmere, Snuggly Ugly is adding a new material this season – metallic linen. We love the Snuggly Ugly universe!

Right next to Snuggly Ugly was another good friend of Brooklyn Makers – Karina Kallio with her eponymous clothing line, Kallio.

I’m a big fan of Gowanus-based Oeuf. They are well-known for their line of impeccably designed children’s furniture, which is made in Europe with amazingly sustainable practices. I wasn’t familiar with their line of Fair Trade clothing and toys – gorgeous knit pieces made by indigenous women in Bolivia. Their current collection is full of Brooklyn pride.

Through their work with Indian women, MUNY is another Brooklyn-based brand that empowers and changes the lives of artisans in developing countries. Their clothes and quilts use the ancient block-printing technique.

Soft piqued my interest for their cool designs, and as I got closer I realized they’re not just another stylish kids clothing brand. Their clothes are designed with sensory sensitivity in mind. They use techniques like flat seaming and digitally-printed tags and adornments to make the clothes as comfortable as possible. By enzyme washing their cotton, they are able to produce amazingly smooth and cozy clothes that all kids will love to wear. Very excited to find this Brooklyn-based brand.

It’s a bit of a maze inside and I’m positive I missed a bunch of booths. I had to cut my visit shorter than I’d wanted, but it was awesome to have the chance to meet new designers from across the globe and catch up with some of our Brooklyn Makers peeps. Funnily enough, nobody said a word about the one piece of jewelry I was rocking – a handmade necklace from an up-and-coming Brooklyn designer.

Fantastic show once again, Playtime New York! I’d love to hear from other people who went. What brands stood out for you? How is it different from the Paris / Tokyo editions? Please tell us in the comments.