Credo, the SF-based sustainable beauty haven, just opened its fourth brick and mortar – right in the heart of Williamsburg. We love their concept & mission, and were very happy to see them choosing Brooklyn for their new outpost. They curate brands that use safe and ethically sourced ingredients to create effective products that are good for you and the planet.
Their new boutique features a good amount of local brands, keeping that mutual SF/BK love going. Here are a few highlights from their launch breakfast party.
I got to meet Adina Grigore of S.W. Basics, one of my entrepreneur crushes!! This rockstar lady is now a household name in natural skincare. If you don’t know her brand, you need to check it out. And if you do, you’ll understand why I look so excited, she’s such an inspiration.
W3ll People was founded by a top makeup artist, a cosmetic dermatologist and a self-proclaimed treehugging entrepreneur. Shirley Pinkson, the makeup expert in the trio and a Williamsburg dweller, walked me through their unique products. It took her five years to develop their mascara, which has a legion of devoted fans. My chronic lack of sleep always draws my attention to concealer, and theirs is amazingly light and mousse-like.
Fragrances are typically chockfull of harmful stuff, which doesn’t get much attention. Bee Shapiro knows a thing or two about that — she happens to be the beauty columnist for The New York Times. Bee, who also lives in Williamsburg, launched Ellis Brooklyn a couple of years ago – a fragrance and bodycare line committed to sustainability. I fell in love with their musky Myth eau de parfum almost instantly.
A local mom & daughter team is behind these lovely Eu’Genia Shea tins. They source their shea butter through fair agreements for female workers in Ghana, and donate 15% of their profits back to them in the form of an education fund. A pretty remarkable local social enterprise to watch.
Find sustainable beauty brands from Brooklyn & beyond at Credo Williamsburg — 99 N. 6th Street, Brooklyn.